Brad Beard is the charismatic but down-to-earth force that drives Mercury Wine. A self-taught winemaker, Beard learned the wine trade in Arizona, starting in high end restaurants, then made the leap to wine sales and distribution. He then moved to California to fulfill his winemaking dream.
Mercury Wine was founded in 2008 in the sleepy little town of Geyserville, located in the northern reaches of Sonoma County, nestled in the heart of Alexander Valley. The downtown district on Geyserville Avenue runs a mere 2 blocks, but boasts three world class restaurants along with Mercury’s tasting room.
Brad’s winemaking philosophy is to bring the style and elegance of European wines, blended with the world’s best grapes; occasionally shredding all the rules to put his personal and unique touch on his unruly American winemaking.
Brad lives in Geyserville with his husband Danny & winery dog Freddie.